In an article published on January 23, 2018, on the website of the Daily Report, Bloom Parham is featured for Steve Parham’s promotion to managing partner as well as the firm’s recent name change. The article explains that Parham will handle the firm’s administrative operations, assisted by Bloom Parham Executive Director Lainey McLellan, while founding partner Simon Bloom focuses on client development, big-picture strategy and major litigation. The article recounts the firm’s history and how between 2008 and 2013 the firm litigated $1.2 billion of personally guaranteed debt, representing debtors and guarantors being sued by their banks. Bloom explains the type of clients that the firm services. “We are catering to the more sophisticated consumer of litigation services that values real trial experience and appreciates the difference between a trial lawyer and a litigator,” he told the publication. “… If you’ve got a five-to-ten million, bet-the-small-company type of partnership or commercial dispute on the line, you want someone who can take that case to trial and win it.” For the full article, subscribers to the Daily Report may click here.